Jeff and Jenny welcome a special guest for a close up look at how the food industry has changed during the COVID-19 pandemic, particularly when it comes to food safety.
Laura Dunn Nelson is the Vice President of Food Safety and Global Alliances at Intertek Alchemy, which offers a wide range of training solutions for frontline employees to work safer, smarter, better.
She talks to Jenny and Jeff about the unprecedented challenges food companies have faced during the pandemic and how companies have had to find a way to keep their employees safe. In addition to infectious disease prevention measures, Nelson covers the food industry’s changes related to preventative maintenance and supply chain management. She also has some advice on how companies can enhance their safety culture.
Nelson helps Jeff and Jenny analyze the high-profile January Recall of the Month. Nestlé issued a massive recall of 763,000 pounds of Hot Pockets that could be contaminated with pieces of glass and hard plastic. How well did Nestle Prepared Food manage the crisis? Jeff and Jenny give the company high marks for how they communicated through the recall.
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Jeff Hahn is joined by media trainer Russ Rhea to discuss two invaluable models in crisis communication: Reputation Dissonance and the Predictive Interviewing Model....
Food PR experts Jeff Hahn and Jenny Gregorcyk provide some insight on how communications strategy or a lack thereof is impacting the public conversation...