Crisis tactics with reputation management expert Bill Coletti

It’s a special episode of Breaking Bad News as host Jeff Hahn welcomes crisis communications and reputation management expert Bill Coletti. Jeff talks to Bill about his recent book, Critical Moments, where he reveals how organizations can build reputational excellence by meeting the needs and expectations of the public. Jeff and Bill also look in depth at a high-profile crisis communications case study, the food allergy death of a British teenager after eating a birthday meal at a popular UK burger chain. How was the company’s response? The two crisis experts give their assessment.