McDonald's got into hot water with vegetarians when it was revealed that its fries were flavored with beef tallow. That’s one of the case studies crisis communication expert Jeff Hahn applies to the image repair theory in this episode of Breaking Bad News. Jeff continues his discussion with guest host Russ Rhea on crisis messaging. The two cover in detail a powerful crisis communication model developed by a scholar that can guide the response in all types of events.
In this unusual episode of Breaking Bad News, you’ll learn more about head meat and cheese than you probably ever wanted from hosts Jeff...
Jeff Hahn is joined by media trainer Russ Rhea to discuss two invaluable models in crisis communication: Reputation Dissonance and the Predictive Interviewing Model....
There’s a common theme to the many of the notable food recalls to round out 2019…foreign objects. Apron Food PR’s Jenny Gregorcyk returns to...