Belief-Driven Buyers / Impossible Burger Recall

May 10, 2019 • 00:35:21
Belief-Driven Buyers / Impossible Burger Recall
Breaking Bad News
Belief-Driven Buyers / Impossible Burger Recall

May 10 2019 | 00:35:21

/

Show Notes

The rise of “Belief-driven buyers” is the focus of this edition of the Breaking Bad News podcast. Jenny Gregorcyk and Jeff Hahn point to some new research on how most consumers are now buying or boycotting brands because of the brand’s position on a social or political issue. Nike and Heineken are just a few of the brands launching campaigns to take advantage of this movement. That leads up to a discussion on why the pace of food recalls are down for the year and selecting the recall of the month.
Previous Episode
Next Episode

Other Episodes

Episode 0

June 16, 2020 • 00:35:41
Episode Cover

May 2020 Recall of the Month-Salty Snacks and Marijuana

Is it mere coincidence that this podcast discussion would center on two things that often go together, salty snacks and marijuana?  Actually, hosts Jeff...

Listen

Episode 0

May 06, 2019 • 00:38:14
Episode Cover

Breaking Bad News: Episode 5

This edition of the Breaking Bad News Podcast hits the road to explore crisis communication message delivery methods. Jeff Hahn, Apron Food PR’s  head...

Listen

Episode 0

March 04, 2020 • 00:26:01
Episode Cover

February Recall of the Month, Poison Squad Food Safety Experiments

A pet food giant is featured in this Recall of the Month edition of Breaking Bad News. Before hosts Jenny Gregorcyk and Jeff Hahn...

Listen